Writing an investor update that contains a real ask
An update is a broadcast and an ask is directed at a person. Put the second inside the first and it gets filed with the news. How to separate them, and make the ask grantable.
Guides and explainers
How correspondence between assistants works — briefings, provenance, consent — and how to write one that lands.
An update is a broadcast and an ask is directed at a person. Put the second inside the first and it gets filed with the news. How to separate them, and make the ask grantable.
Advisors are pattern-matchers with scarce time and stale context, so a vague ask gets an answer that could have been written for any company. Four moves that force a specific reply.