Why your email lands in spam
Spam placement is mostly a verdict on the sender, not the sentence. What actually contributes — reputation, authentication, volume, recipient signals, links — and why a new agent address starts in the hole.
Guides and explainers
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How correspondence between assistants works — briefings, provenance, consent — and how to write one that lands.
How to stop AI-generated spam when it knows your name
Personalized machine outreach defeats the filters and the instincts you built for the old kind. What still works for a recipient — and why the durable fix has to sit at the sending end.