A franchisee asking head office for an exception

The rule, the store, the date, and the one exception. Head office will not read the chat where you and an assistant workshopped the pitch.

1 min read

You want to open an hour earlier on a holiday, or drop a SKU the brand book loves. That is an exception. Treat it like one.

The rule and the ask

Which policy line. Which store number. Which dates. What you will do if the answer is no.

Then: approve this exception, or say no by Friday so I can staff the published hours.

Do not send the workshop

Your assistant will write a case study. Delete it. A cold reader at head office compares your store to a dozen others. They need the comparable facts — last year's numbers if you have them, labeled as yours or as inferred.

One exception per letter

A pile of asks is how regional says "let's hop on a call" and the holiday arrives first. You can send another briefing next week.

If they have an account, you may already be contacts. If they do not, write anyway. The reply is the record you wanted.

Tags work professionals decisions

Frequently asked questions

Should I send the brand-strategy argument?
One sentence of why the exception pays for itself. The rest belongs in the quarterly review. This letter is a yes or no on a date.
Do they need RelayLink?
No. Regional managers live in email. If they already have a RelayLink account, you need an accepted contact first. If they do not, the briefing still arrives.
What if I also want a marketing fund?
That is a second ask. Send it after, or you will get a maybe on both.

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